TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks 후�